Bertrand JOUVENOT
14, rue Lalo, 75016 Paris - France
Tel : + 33 6 24 63 51 71 - e-mail: bjouvenot@free.fr		 DOB : January 27th, 1971
Marital status : Engaged
Web site: www.jouvenot.com



 

WORK EXPERIENCE

 

2008-July 2009

Communication Executive

CERRUTI

Managed a team of five people

Managed the communication budget (€2,9 millions).

 

 

·         Strategic Marketing : Supported the CEO in establishing the five years plan, made the brand plate-form and the brand book.

·         Organisation : reorganised existing press service and set up communication department.

·         Architecture : Project leader of the house historical flagship rework with Christian Biecher & Associés, managed Cerruti 1881 new store openings in Geneva, Raba, Sofia.

·         Advertising : Pitched and selected a communication agency (BETC Luxe). Developed a new worldwide brand campaign : Pure Sensuality. Shootings and catalogues editing follow up. Made Cerruti media plans and coordinated the brand licensers’ media plans.

·         Press : Organised press days in show room, optimised the management of shopping, established new editorial collaborations.

·         Events : Fashion shows in Paris, during men’s fashion week, organised with C l’agence.

·         POS Marketing : Aligned Cerruti stores’ visual identity with the brand guide book. Sourced new providers for POS materials (mannequins, shopping bags, hangers…). Selected and managed a free lance visual merchandiser.

·         Internet : Participated to www.cerruti.com launch, planned site updates, created a customer data base and launch a newsletter.

 

 

2004 - 2007

 

Marketing Director
CELIO (French number 1 in men's apparel retailing), Europe
Managed a team of five people
Managed the marketing budget (€2 millions)

 

  • Retail Marketing service reorganization: media buying, local media plans management for 40 new opening stores a year, launched Celio gift card, launched innovative brand events such as the Shoppenboys, sold Celio gift vouchers, organized Celio private sales in Europe, signed commercial partnerships.
    Generated €26 millions turnover a year. Stratégies Magazine     Award 2007.
  • E-Marketing service creation: Launched five new Celio web sites, developed the customer data base, defined the CRM policy, created a brand blog, launch the designer springboards.
    Multiplied by five the web site traffic, increased the customer data base from 50K profiles to 1,2 million, sent 26 millions e-mails a year to customers. UDA     Award 2007.
  • Marketing surveys service development: new store concept evaluation, brand equity, store checks, mystery shopping…
    Selling improvement in store, pricing and collection optimization, brand repositioning.

 

2000 - 2003

E-Business Development Manager of seven retail brands
REDCATS (world number 3 in home shopping), Worldwide
Managed a team of four people
Managed a €3 millions budget

 

  • Strategy and execution: defined the division’s Internet strategy, settled process and coordinated the retail brands Internet effort including 12 new web sites launches around the world.
  • People: appointed E-Business Managers for retail brands, helping them build their on Internet teams.
  • Project management: led a multi retail brands technical convergence program and generated a 25% reduction costs.
  • Marketing: supported retail brands in marketing on-line (web agencies request for offers, e-commerce web site launches, on-line marketing plans…).
  • Monitoring: implemented Internet P&L, Internet KPI and Internet reporting.
  • Multiplied, a €1 billion division's turnover, by 40%, generating a €80 million turnover (8% of global turnover).

 

 

1998 - 2000
 Product Marketing Manager Telephones
ALCATEL - Internet Business Unit, Europe
  • In charge of Northern Europe, launched the first Webphone (a new Internet telephone) in three countries.
  • Defined the marketing plans, worked with product management team and coordinated countries' sales teams, managed a $1 million budget.
  • Launched the product in Germany, with Debitel through retail and with Bertelsmann.
  • Initiated first contact with Bertelsmann. Provided full support to sales team and customer during sales process. Supported German distribution team. Coordinated German communication team and trade-marketing team. Initiated working process with US Internet key players to fine tune an innovative business model.
  • Then launched the product in Austria and in Netherlands. 
  • Sold more than 100 000 Webphones in Germany, Austria and Netherlands


1996 - 1998
 Partnerships Manager
CLUB-INTERNET, France
  • Launched the Club-Internet shopping mall, one of the first Internet shopping mall in Europe.
  • Wrote business plan (defined the offer to retailers, chose a business model…)
  • Recruited twenty French retailers plus thirty US signing partnerships with on-line shopping malls.
  • Put Club-Internet shopping mall ahead of competition.

 

 

EDUCATION

 

2006-2007








 EXECUTIVE MBA - Global Fashion Management Program
This part-time international program was established by the INSTITUT FRANÇAIS DE LA MODE in tandem with the FASHION INSTITUTE OF TECHNOLOGY in New York and the HONG KONG POLYTECHNIC UNIVERSIT. It is resolutely international in nature and prepares high-potential executives for high-level managerial responsibilities in the fashion and creative industries.
The course is split into monthly three-day seminars including classes and case-studies, taught by the staff of the IFM and guest lecturers. The course is structured around six main sections: The product & the creative process / Design & culture / Image & communication / Brand & strategy / Management & human resources / Finance.

1995-1996

 

1993-1995

DESS MARKETING, University of Paris I


MST Commerce International, University of Paris I



 

OTHERS


French native language. Fluent in English (Toefle: 650/800). Fluent in Spanish.
Teaching marketing and Internet at French Universities, business schools and at IFM.
Wrote books: Le journal de BJ au bureau, published in France in 2004, translated in Chinese and in Korean in 2005, Managing Softly: Learning From Buddha, Gandhi, Gracie, published in US in 2006, Mode & Internet : Le marketing épinglé, published in France in 2009.
Nominated to figure in the Who's Who of International Professionals 2002 edition.
To read reccommandations, visit the bottom of my Linkedin profile page.

 

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