|
2004 - 2007
|
Marketing Director
CELIO (French number 1 in men's apparel retailing), Europe
Managed a team of five people
Managed the marketing budget (€2 millions)
|
- Retail Marketing service reorganization: media buying, local media plans management for 40 new opening stores a year, launched Celio gift card, launched innovative brand events such as the Shoppenboys, sold Celio gift vouchers, organized Celio private sales in Europe, signed commercial partnerships.
Generated €26 millions turnover a year. Stratégies Magazine Award 2007.
- E-Marketing service creation: Launched five new Celio web sites, developed the customer data base, defined the CRM policy, created a brand blog, launch the designer springboards.
Multiplied by five the web site traffic, increased the customer data base from 50K profiles to 1,2 million, sent 26
millions e-mails a year to customers. UDA Award 2007.
- Marketing surveys service development: new store concept evaluation, brand equity, store checks, mystery shopping…
Selling improvement in store, pricing and collection optimization, brand
repositioning.
|
2000 - 2003
|
E-Business Development Manager of seven retail brands
REDCATS (world number 3 in home shopping), Worldwide
Managed a team of four people
Managed a €3 millions budget |
- Strategy and execution: defined the division’s Internet strategy, settled process and coordinated the retail brands Internet
effort including 12 new web sites launches around the world.
- People: appointed E-Business Managers for retail brands, helping them build their on Internet teams.
- Project management: led a multi retail brands technical convergence program and generated a 25% reduction costs.
- Marketing: supported retail brands in marketing on-line (web agencies request for offers, e-commerce web site launches, on-line
marketing plans…).
- Monitoring: implemented Internet P&L, Internet KPI and Internet reporting.
- Multiplied, a €1 billion division's turnover, by 40%, generating a €80 million turnover (8% of
global turnover).
|
|
1998 - 2000
|
Product Marketing Manager Telephones
ALCATEL - Internet Business Unit, Europe |
- In charge of Northern Europe, launched the first Webphone (a new Internet telephone) in three countries.
- Defined the marketing plans, worked with product management team and coordinated countries' sales teams, managed a $1 million
budget.
- Launched the product in Germany, with Debitel through retail and with Bertelsmann.
- Initiated first contact with Bertelsmann. Provided full support to sales team and customer during sales process. Supported German
distribution team. Coordinated German communication team and trade-marketing team. Initiated working process with US Internet key players to fine tune an innovative business
model.
- Then launched the product in Austria and in Netherlands.
- Sold more than 100 000 Webphones in Germany, Austria and Netherlands
1996 - 1998
|
Partnerships Manager
CLUB-INTERNET, France |
- Launched the Club-Internet shopping mall, one of the first Internet shopping mall in Europe.
- Wrote business plan (defined the offer to retailers, chose a business model…)
- Recruited twenty French retailers plus thirty US signing partnerships with on-line shopping malls.
- Put Club-Internet shopping mall ahead of competition.
EDUCATION
2006-2007
|
EXECUTIVE MBA - Global Fashion Management Program
This part-time international program was established by the INSTITUT FRANÇAIS DE LA MODE in tandem with the FASHION INSTITUTE OF TECHNOLOGY
in New York and the HONG KONG POLYTECHNIC UNIVERSIT. It is resolutely international in nature and prepares high-potential executives for high-level managerial
responsibilities in the fashion and creative industries.
The course is split into monthly three-day seminars including classes and case-studies, taught by the staff of the IFM and guest lecturers. The course is structured around
six main sections: The product & the creative process / Design & culture / Image & communication / Brand & strategy / Management & human resources /
Finance.
|
|
1995-1996
1993-1995
|
DESS MARKETING, University of Paris I
MST Commerce International, University of Paris I
|
OTHERS
French native language. Fluent in English
(Toefle: 650/800). Fluent in Spanish.
Teaching marketing and Internet at French Universities, business schools and at IFM.
Wrote books: Le journal de BJ au bureau, published in France in 2004, translated in Chinese and in Korean in 2005 and Managing
Softly: Learning From Buddha, Gandhi, Gracie, published in US in 2006.
Nominated to figure in the Who's Who of International Professionals 2002 edition.
To read reccommandations, visit the bottom of my Linkedin profile
page.
Home
|
